All projectsFintech · Web
Home Equity
A landing experience for a mortgage-break and home-equity investment product. I designed the marketing site that explains a complex financial product simply.
- Role
- Product Designer
- Timeline
- 2023
- Year
- 2023
The challenge
Home-equity products are complex and easy to distrust. The page had to build confidence quickly.
The approach
I designed a clear, calm narrative landing page that explains the product step by step and answers objections before they are raised.
The outcome
A landing experience that makes a complex financial product feel understandable.