Packaging · Branding

Ragi Delight

Packaging and a brand system for a sprouted-ragi healthy-food line. I designed the packaging, brand language and shelf presence.

The challenge

Healthy-food packaging often looks either clinical or cluttered. This line needed to feel both wholesome and appetising.

I designed a warm, confident packaging system with clear hierarchy, natural colour and appetising art direction across the product range.

A cohesive packaging line built to stand out on a shelf.