All projectsFintech · Bill Payments
SuperGrow
SuperGrow is a bill-payment product that lets users pay utility bills across 10+ categories. I designed the landing experience and supporting surfaces.
- Role
- Product Designer
- Timeline
- 2023
- Year
- 2023
The challenge
Bill payment is a chore. The product had to make a dull task feel quick and even pleasant.
The approach
I designed a bright, friendly landing experience that organises categories clearly and makes the core action obvious.
The outcome
A landing page that turns a utilitarian task into a clean, approachable flow.