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E-commerce · Mobile App

Woopcee

Woopcee is a consumer fashion-shopping app focused on discovery. I designed the end-to-end mobile experience, from browsing to checkout.

Role
Product Designer
Timeline
2023
Year
2023
Woopcee case study
01

The challenge

Fashion commerce lives or dies on discovery and trust. The app had to feel light and fast while still showing a lot of product.

02

The approach

I designed a refined browsing experience, cleaner product pages and a low-friction checkout, with a visual system that kept the focus on the products.

03

The outcome

A full visual system and a pilot-ready shopping experience.