E-commerce · Mobile App
Woopcee
Woopcee is a consumer fashion-shopping app focused on discovery. I designed the end-to-end mobile experience, from browsing to checkout.
- Role
- Product Designer
- Timeline
- 2023
- Year
- 2023

The challenge
Fashion commerce lives or dies on discovery and trust. The app had to feel light and fast while still showing a lot of product.
The approach
I designed a refined browsing experience, cleaner product pages and a low-friction checkout, with a visual system that kept the focus on the products.
The outcome
A full visual system and a pilot-ready shopping experience.