All projectsCapital Rush
Capital Rush is a gamified investing app that turns everyday market participation into something closer to a game. I led product design across mobile and web for a product used by 35,000+ daily transacting users.
- Role
- Senior UX/UI Designer
- Timeline
- 2022 – 2025
- Year
- 2023
The challenge
The product had to feel rewarding and approachable without tipping into something speculative or gimmicky. It also had to scale: a fast-growing team meant design decisions had to hold up across many surfaces at once.
The approach
I architected a Figma design system that served 12+ product teams, cutting design-to-dev turnaround. I analysed behavioural data to optimise core flows and spearheaded the Capital Rush Earn feature, designed to deepen engagement without adding noise.
The outcome
Feature adoption rose 18%, onboarding drop-offs fell 20%, and the Earn feature lifted session engagement by roughly 15 minutes per user.