All projectsKiteRank
KiteRank is an AI SEO agent: it researches keywords from live search data, writes the articles, publishes them to the customer's CMS on a schedule, and tracks results across Google and five AI engines. I designed the marketing and product experience around one promise — automation, with final say kept by the customer.
- Role
- Product Designer
- Timeline
- 2026
- Year
- 2026
The challenge
SEO automation is easy to distrust: tools promise rankings and hide the work. KiteRank had to feel like an agent you would hand your domain to — credible, legible, and honest about what runs without you.
The approach
A proof-led design language: deep forest and lime, figures drawn in code rather than stock art, a two-path hero that contrasts doing SEO yourself with handing it to the agent, and surfaces that lead with measured numbers — clicks, impressions, and a publishing calendar.
The outcome
A marketing and product surface where every claim is something the product can show: live metrics, verified links, and an approval queue that keeps the customer in charge.